It soon became clear that no matter the user, the response was unanimous -laughter and amazement at hearing yourself in a completely new way.Through experimentation with many concepts including Voice Modulation, they were inspired to create something both novel and impactful. In 2009, they launched a passion project in the form of a B2C voice-changing app in conjunction with their primary studio business.

It was only a matter of time before the three brothers, all of whom shared a deep love for technology and music, explored opportunities that amalgamated those interests.